Entries by DCG

Top 40 Most Influential Gun Industry Influencers 2020

This year saw continued algorithm changes at Facebook, Instagram and YouTube that has dramatically reduced organic reach even further. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their […]

Most Influential Gun Industry Influencers 2019

This year algorithm changes at Facebook, Instagram and YouTube dramatically reduced organic reach even further than last year. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their problems, […]

What is Native Advertising?

I’ve written a thorough overview of native advertising on LinkedIn, but let’s look at one example. For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” Brands pay for the placement of content on platforms outside of their own media. Usually […]

Create Content According to Buying Cycle

Customers go through the buying cycle before they finally decide to make a purchase, generally following this pattern: Need – Customers are aware they need something, they’re just not 100% sure what it is yet. For example, Shopper A just had his washing machine’s tumbler stop working. It’s a problem that he needs to fix, but he doesn’t […]

Mobilegeddon is today, Is your website mobile enough?

Anchorstl states, A new Google (GOOGL) search formula set to go in effect Tuesday could deliver a smackdown to small businesses. Following an initial announcement in February, Google is implementing a new search algorithm that will change the way it ranks websites on mobile devices. Websites deemed mobile-friendly will get sought-after placement atop search results on […]

Top Gun Sportsmans Park in Lonedell, MO Get a FREE Day Pass.

Top Gun Sportsman Club, a “Pew Pew Paradise”! Construction started in Spring 2013, since then they’ve added the Rifle Range, Archery Range, Pistol bays, a Golf driving range, and the Lodge! Their new location is set on over 200 acres of land in Lonedell, MO, and was designed for outdoor enthusiasts to enjoy their shooting […]

Gun Show St. Charles, MO Go See Tactical Sh*t

This weekend, July 12-13 the Tactical Shit team will have 3 tables and all our gear at the St. Charles, MO Convention Center Gun Show just off HWY 70 East of St. Louis. Come see us and say “I’m a Tactical Shithead” for discounts and free shit. Watch this video for more info: