Most Influential Gun Industry Influencers 2018

 

As social medias like Facebook, Instagram and YouTube begin to shut down organic reach and charge higher prices for advertising, many gun manufacturers and gun industry or tactical gear companies are turning to the most effective type of marketing available today; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is today’s new buzz word for Celebrity Endorsement or Product Placement. Much like in the past, companies paid radio disc jockeys to do LIVE endorsement ads about a product they use or believe in, today companies are paying social media celebrities and large social media channels to do pretty much the same thing.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures and video (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.

We have put together the following comprehensive list of Gun Industry Influencers. We asked our fans to nominate influencers. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were solicited on Instagram and Facebook from members of the Danger Close Media Group Network. In choosing the nominees we asked the following questions;

  • Did this social media have a front man/women
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count. For example. Scott Funker owns and runs both Funker Tactical and Funker 530 so the Funker numbers are cumulative. The same goes for an influencer who may have multiple brands on Instagram like Brian Compton aka BC where he runs StrengthPunishes as well as TheBCExperience. In this case both follower counts were added together.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2018 at which time the numbers will become official until 2019. If your adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking.

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328
2 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
3 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
4 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
5 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
6 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
7 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
8 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
9 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
10 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
11 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870
12 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
13 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
14 Nutnfancy 21,000 5,487 734,235 35,800 796,522
15 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
16 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
18 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
17 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
19 The
Man Spot
212,000 378,000 40,480 2,554 633,034
20 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
21 22plinkster 58,000 56,200 437,000 13,200 564,400
22 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
23 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
24 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
25 Travis
Haley
151,000 159,000 155,983 5,158 471,141
26 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
27 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
28 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
29 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
31 Taran
Butler
141,000 167,000 39,083 2,803 349,886
32 Dene
Adams
326,000 17,500 2,032 1,160 346,692
33 Chris
Costa
214,000 110,000 n/a 5,253 329,253
34 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
35 Real
Dirty Harry
n/a 296,000 n/a n/a 296,000
36 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
37 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
38 Julie
Golob
135,000 29,900 17,885 27,800 210,585
39 James
Yeager
144,000 41,400 17,000 5,938 208,338
40 Garand
Thumb
15,000 49,400 138,415 625 203,440
 


Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Funker
Tactical /530 Scott Funker
2,464,000 157,900 2,291,812 16,357 4,930,069
2 Mat
Best Mbest11x
1,526,511 505,000 733,625 26,100 2,791,236
3 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
4 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
5 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
6 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
7 Dakota
Meyer
593,000 128,000 12,000 88,200 821,200
8 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
9 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
10 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
11 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
12 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
13 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
14 Tony
Sentmanat Real World Tactical
332,000 783,000 56,870 n/a 1,171,870
15 Dene
Adams
326,000 17,500 2,032 1,160 346,692
16 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
17 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
18 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
19 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
20 Chris
Costa
214,000 110,000 n/a 5,253 329,253
21 The
Man Spot
212,000 378,000 40,480 2,554 633,034
22 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
23 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
24 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
25 Travis
Haley
151,000 159,000 155,983 5,158 471,141
26 James
Yeager
144,000 41,400 17,000 5,938 208,338
27 Taran
Butler
141,000 167,000 39,083 2,803 349,886
28 Julie
Golob
135,000 29,900 17,885 27,800 210,585
29 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
31 Bigshoooterist
Military T&E
87,000 934 59,702 n/a 147,636
32 Gun Jesus – Forgotten Weapons 78,000 11,900 621,698 5,604 717,202
33 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
34 Cheyenne
Dalton
69,000 67,500 1,300 133 137,933
35 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
36 Lena
Miculek
63,000 68,000 n/a 560 131,560
37 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
38 22plinkster 58,000 56,200 437,000 13,200 564,400
39 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
40 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
 


Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870
2 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
3 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
4 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
5 The
Man Spot
212,000 378,000 40,480 2,554 633,034
6 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
7 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
8 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
9 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
10 Real
Dirty Harry
n/a 296,000 n/a n/a 296,000
11 Lucas Botkin Trexarms 78,000 217,000 118,838 1,328 415,166
12 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
13 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
14 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
15 Taran
Butler
141,000 167,000 39,083 2,803 349,886
16 Mike
G SOF Survivor
n/a 161,000 n/a n/a 161,000
18 Travis
Haley
151,000 159,000 155,983 5,158 471,141
17 Dom
Rasso
11,709 158,800 13,609 2,148 186,266
19 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
20 The
Gatman
n/a 155,000 n/a 71 155,071
21 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
22 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
23 Lidport n/a 127,000 n/a 989 127,989
24 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
25 Mike
Knockoutlights
28,000 122,000 n/a n/a 150,000
26 Drew
Hopkins
n/a 120,000 n/a n/a 120,000
27 Bulletslinger 4,800 117,000 n/a n/a 121,800
28 Sergeant
& Brad
n/a 116,000 n/a n/a 116,000
29 Pat
Macnamara TMACS inc
23,000 111,000 28,069 1,302 163,371
30 Chris
Costa
214,000 110,000 n/a 5,253 329,253
31 Kawa
Mawalayee 2Alpha2quit
1,100 107,000 1,200 n/a 109,300
32 Brian
Compton The BC Experience & Strength Punishes
105,200 105,200
33 Kristie
O Miss_kristie_o
n/a 91,000 n/a n/a 91,000
34 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
35 John
Napolitano
594 84,000 20 n/a 84,614
36 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
37 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
38 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
39 Lena
Miculek
63,000 68,000 n/a 560 131,560
40 Cheyenne
Dalton
69,000 67,500 1,300 133 137,933
41 Brandon
Nine Banger
n/a 66,100 n/a n/a 66,100
 


Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328
2 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
3 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
4 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
5 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
6 Nutnfancy 21,000 5,487 734,235 35,800 796,522
7 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
8 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
9 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
10 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
11 Colion Noir 474,000 334,000 600,785 90,600 1,499,385
12 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
13 22plinkster 58,000 56,200 437,000 13,200 564,400
14 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
15 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
16 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
18 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
17 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
19 Travis
Haley
151,000 159,000 155,983 5,158 471,141
20 Garand
Thumb
15,000 49,400 138,415 625 203,440
21 Tactical
Rifleman
1,200 5,525 126,373 2,994 136,092
22 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
23 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
24 Reid
Henrichs of Valor Ridge
27,000 n/a 94,671 203 121,874
25 Bigshoooterist
Military T&E
87,000 934 59,702 n/a 147,636
26 Tony
Sentmanat Real World Tactical
332,000 783,000 56,870 n/a 1,171,870
27 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
28 The
Man Spot
212,000 378,000 40,480 2,554 633,034
29 Taran
Butler
141,000 167,000 39,083 2,803 349,886
30 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
31 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
32 Pat
Macnamara TMACS inc
23,000 111,000 28,069 1,302 163,371
33 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
34 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
35 Julie
Golob
135,000 29,900 17,885 27,800 210,585
36 James
Yeager
144,000 41,400 17,000 5,938 208,338
37 Dom
Rasso
11,709 158,800 13,609 2,148 186,266
38 Ben
Mookie
12,576 18,100 12,288 586 43,550
39 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
40 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
 


Top 40 Most Influential Gun Industry Influencers on Twitter Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim Kennedy Sheepdog Response 273,000 320,000 3,525 171,000 767,525
2 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
3 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
4 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
5 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
6 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
7 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
8 Nutnfancy 21,000 5,487 734,235 35,800 796,522
9 Julie
Golob
135,000 29,900 17,885 27,800 210,585
10 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
11 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
12 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
13 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
14 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
15 22plinkster 58,000 56,200 437,000 13,200 564,400
16 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
18 Chris
Mark McKinley
n/a 44,300 7,400 9,218 60,918
17 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
19 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
20 James
Yeager
144,000 41,400 17,000 5,938 208,338
21 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
22 Chris
Costa
214,000 110,000 n/a 5,253 329,253
23 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
24 Travis
Haley
151,000 159,000 155,983 5,158 471,141
25 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
26 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
27 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
28 Michey
Schuch Carry Trainer
7,700 55,800 10,014 3,499 77,013
29 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
30 Clint
Emmerson 100 Deadly Skills
5,700 22,000 9,300 3,367 40,367
31 Tactical
Rifleman
1,200 5,525 126,373 2,994 136,092
32 Amy
Robbins theamyrobbins
2,500 22,500 87 2,909 27,996
33 Taran
Butler
141,000 167,000 39,083 2,803 349,886
34 The
Man Spot
212,000 378,000 40,480 2,554 633,034
35 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
36 Dom
Rasso
11,709 158,800 13,609 2,148 186,266
37 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
38 JJracaza 25,900 52,100 n/a 2,083 80,083
39 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
40 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166

What is Native Advertising?

I’ve written a thorough overview of native advertising on LinkedIn, but let’s look at one example.

For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is:

  • A directly paid opportunity – Native advertising is “pay to play.” Brands pay for the placement of content on platforms outside of their own media.
  • Usually information based – The content is useful, interesting, and highly targeted to a specific audience. In all likelihood, it’s not a traditional advertisement directly promoting the company’s product or service.

This is where native advertising looks a bit like content marketing. The information is usually highly targeted (hopefully) and positioned as valuable. But again, in native advertising, you are renting someone else’s content distribution platform (just like advertising), except that you aren’t pimping a product or service.

  • Delivered in stream. The user experience is not disrupted with native advertising because it is delivered in a way that does not impede the user’s normal behavior in that particular channel.

Brands want their native advertising to look as similar as possible to the third-party site’s content. Though the media company wants that too (because it’s easier to sell that way), it also has to put out a multitude of warning labels around the content to make sure the paid placement is 100% transparent.

To summarize, native advertising doesn’t disrupt the user experience and offers helpful information in a format similar to the other content on the site so users engage with it more than they would with, say, a banner ad. (This is good for advertisers, and if the content is truly useful, good for consumers.) In very simple terms, native advertising is one way content marketers can distribute their content.

Create Content According to Buying Cycle

Customers go through the buying cycle before they finally decide to make a purchase, generally following this pattern:

  • Need – Customers are aware they need something, they’re just not 100% sure what it is yet. For example, Shopper A just had his washing machine’s tumbler stop working. It’s a problem that he needs to fix, but he doesn’t know how.
  • Initial research – The customer tries to find a solution. In the case of our friend with the broken washing machine, he’ll probably first look to figure out if a repair will suffice or whether he’ll need to purchase a washing machine replacement. He recognizes a new washer is needed and does research to find a model that fits his budget and offers the best quality for that price.
  • Final research – The customer has found a solution; all that’s left is choosing where to purchase it.
  • Purchase – The customer makes his purchase.

‘Mobilegeddon’ is here! Google will Delete Your Site on 4/21 if not Mobile Friendly

April 21 Is Your Last Chance for Mobile Optimization Before ‘Mobilegeddon’

mobilegeddon

If You Own a Gun Shop, Shooting Range, or Industry Website Don’t Panic, There is Still Time for us to Help.

According to Google:“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”According to Entrepreneur  Magazine, Aside from a “mobile-friendly” tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites (or which ones) are currently affected. Because of this, many business owners have postponed or avoided optimizing their sites for mobile devices, and have survived to tell about it.Starting April 21, that’s all going to change.

Scope of the update

If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder why this April 21 deadline, dubbed “mobilegeddon,” is important.It’s true that many of Google’s “updates” are actually just data refreshes and tweaks that hold little bearing on existing search rankings. However, Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.Contact us for a free site evaluation and affordable solution.

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Their new location is set on over 200 acres of land in Lonedell, MO, and was designed for outdoor enthusiasts to enjoy their shooting sports in a great location. Activities include a sporting clays course, a 150 yard rifle range, a tactical handgun range, fishing, archery, hiking, and a 300 yard driving range for your enjoyment.

Enter your info below to get more info!

 

Gun Show St. Charles, MO Go See Tactical Sh*t

This weekend, July 12-13 the Tactical Shit team will have 3 tables and all our gear at the St. Charles, MO Convention Center Gun Show just off HWY 70 East of St. Louis.

Come see us and say “I’m a Tactical Shithead” for discounts and free shit.

Watch this video for more info: