Most Influential Women in the Gun Industry 2019

 

Top 40 Most Influential Women In The Gun Industry on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 alex_zedra 118276 555000 6600 16000 695876
2 Tac Tissy 564956 44300 11000 3067 623323
3 Janna Reeves – MissBattleBorn 437931 71200 24208 944 534283
4 michelle viscusi 395538 91800 6940 9296 503574
5 Charissa Littlejohn 59688 372000 1100 5629 438417
6 Dene Adams 89861 21600 2900 1281 391116
7 Lea “Speed6” 641,567 282000 293 372154
8 Instructor Zero 946,125 333,000 258,000 6,770 1,543,895
9 Militrary Arms Channel 387,821 237,000 881,000 32,400 1,538,221
10 Tactical Shit TJ Kirgin aka Sig Glockincolt 979,761 435,032 60,371 4,885 1,480,049
11 Funker Tactical 363,371 27,800 954,000 8,161 1,353,332
12 Tony Sentmanat Real World Tactical 224,322 1,000,000 74,000 n/a 1,298,322
13 Tim Kennedy Sheepdog Response 387,072 559,000 7,600 208,000 1,161,672
14 Gun Jesus – Forgotten Weapons 95,466 30,500 1,000,000 9,402 1,135,368
15 Larry Vickers 228,425 154,000 638,000 20,000 1,040,425
16 sootch_00 76,126 96,100 767,000 21,100 960,326
18 dakota Meyer 590,121 225,000 28,000 101,000 944,121
17 The Firearm Blog 212,751 38,400 577,000 66,600 894,751
19 The Man Spot 355,842 459,000 57,000 3,418 875,260
20 Andrew GY6 Vids 80,958 62,200 718,000 2,317 863,475
21 Nutnfancy 22,563 6,193 784,000 35,600 848,356
22 The Gun Collective 513,049 69,300 163,000 1,743 747,092
23 alex_zedra 118,276 555,000 6,600 16,000 695,876
24 22plinkster 62,363 78,300 525,000 15,800 681,463
25 Tac Tissy 564,956 44,300 11,000 3,067 623,323
26 Polenar Tactical 176,060 52,500 383,000 2,600 614,160
27 Lucas Botkin Trexarms 100,716 183,000 289,000 2,557 575,273
28 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
29 Janna Reeves – MissBattleBorn 437,931 71,200 24,208 944 534,283
30 Garand Thumb 38,091 160,000 329,000 625 527,716
31 michelle viscusi 395,538 91,800 6,940 9,296 503,574
32 Taran Butler 161,479 259,000 78,000 2,037 500,516
33 True Exoduos – Baret/Parker Fawbush 66,546 340,000 40,000 n/a 446,546
34 Charissa Littlejohn 59,688 372,000 1,100 5,629 438,417
35 Dene Adams 365,335 21,600 2,900 1,281 391,116
36 Travis Haley 153,305 53,900 172,000 445 379,650
37 warriorpoetsociety 21,219 61,600 295,000 377,819
38 Lea “Speed6” 89,861 282,000 293 372,154
39 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
40 Yankee Marshall 24,262 35,100 300,000 5,005 364,367

Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
2 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
3 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
4 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
5 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
6 Jerry
Miculek
641,567 107,000 857,000 1,605,567
7 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
8 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
9 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
10 Tac
Tissy
564,956 44,300 11,000 3,067 623,323
11 The
Gun Collective
513,049 69,300 163,000 1,743 747,092
12 Janna
Reeves – MissBattleBorn
437,931 71,200 24,208 944 534,283
13 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
14 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
15 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
16 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
17 Dene
Adams
365,335 21,600 2,900 1,281 391,116
18 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
19 The
Man Spot
355,842 459,000 57,000 3,418 875,260
20 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
21 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
22 Chris
Costa
218,058 145,000 363,058
23 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
24 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
25 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
26 Craig
Sawman Sawyer
171,386 37,000 88,200 296,586
27 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
28 Taran
Butler
161,479 259,000 78,000 2,037 500,516
29 Travis
Haley
153,305 53,900 172,000 445 379,650
30 TopGunTori 141,459 111,000 7,100 8,825 268,384
31 Julie
Golob
131,758 34,600 21,000 28,800 216,158
32 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
33 alex_zedra 118,276 555,000 6,600 16,000 695,876
34 Mike
Knockoutlights
118,080 224,000 342,080
35 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
36 Cheyenne
Dalton
106,143 79,500 1,800 1,010 188,453
37 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
38 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
39 James
Yeager
93,109 47,300 53,000 5,486 198,895
40 Lea
“Speed6”
89,861 282,000 293 372,154

Top 40 Most Influential Gun Industry Influencers 2020

This year saw continued algorithm changes at Facebook, Instagram and YouTube that has dramatically reduced organic reach even further. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their problems, many cannot pay the big three social media sites for advertising due to their liberal terms and conditions which ban the sale or advertising of guns and most gun parts on their platforms. For this reason, it has become more important than ever for Gun Businesses to turn to their only solution; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is essentially social media celebrity endorsement and product placement. In the past, companies paid radio disc jockeys to do LIVE endorsement commercials about a product they use or believe in, or they paid production companies to include product placement in TV Shows and Movies. Today that strategy works better than ever with some social media celebs having over a million fans or followers. Now you have to take into account the algorithm reducing their post reach to somewhere between 3% to 7% of their fan base when you estimate value at a Cost Per Thousand (CPM) reached. But just like a radio stations, the goal is to have frequency of message. A single radio commercial does not reach the whole radio station audience. Likewise, a single TV Commercial never reaches the whole TV station audience, not even the Super Bowl.. Much the same way, businesses are contracting with Influencers to build and maintain ongoing campaigns that over time will reach all or most of the influencers audience with the key being frequency of message and branding.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures, stories and videos (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video. HOWEVER, it should be noted that NOT ALL influencers on this list are paid by companies to advertise their gear. Some of the influencers on this list have chosen to be supported by their fans instead of being paid by companies for reviews of their products.

We have used our huge social media network to pole gun owners and asked them to nominate the Gun Industry Influencers the TRUST Most. Trust is a major factor. A large following is nothing if the fans do not trust what the influencer says. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were then filtered by the following criteria;

  • Did this social media have a front man/women?
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)?
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection (January 2020). It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2020 at which time the numbers will become official until 2021. If the adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking

Top 40 Most Influential Gun Industry Influencers on Social Media Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 579,069 1,154,440 7,480,000 123,930 9,337,439
2 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
3 Funker Tactical /530 2,163,450 147,867 1,750,000 8,286 4,069,603
4 Mat Best 1,637,669 815,341 1,180,000 66,049 3,699,059
5 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
6 Colion Noir 1,021,569 592,417 1,180,000 169,371 2,963,357
7 Tactical Shit TJ Kirgin aka Sig Glockincolt 1,849,148 473,590 75,600 4,880 2,403,218
8 Jerry Miculek 661,385 157,695 1,140,000 329 1,959,409
9 Gun Jesus – Forgotten Weapons 117,457 79,158 1,470,000 11,729 1,678,344
10 Instructor Zero 941,021 352,331 210,066 7,083 1,510,501
11 Militrary Arms Channel 400,003 71,809 1,010,000 27,000 1,508,812
12 Tony Sentmanat Real World Tactical 239,567 1,152,160 108,000 193 1,499,920
13 Lucas Botkin Trexarms 124,044 558,443 578,000 4,499 1,264,986
14 Tim Kennedy 146,085 811,511 35,200 252,305 1,245,101
15 Larry Vickers 231,939 173,736 779,000 21,085 1,205,760
16 sootch_00 81,946 119,837 917,000 24,391 1,143,174
17 Dakota Meyer 601,138 315,154 45,100 113,894 1,075,286
18 The Man Spot 516,343 482,056 62,200 5,564 1,066,163
19 The Firearm Blog 211,853 17,895 739,000 71,554 1,040,302
20 Taran Butler 264,542 523,909 178,000 8,635 975,086
21 Garand Thumb 76,139 288,531 562,000 1,922 928,592
22 Andrew Boetjer GY6vids 78,301 59,130 780,000 2,142 919,573
23 Alex Zedra 204,870 642,056 14,100 40,480 901,506
24 Drew Hopkins 124,368 176,165 581,000 n/a 881,533
25 Nutnfancy 22,955 6,582 810,000 35,551 875,088
26 The Gun Collective 543,610 85,633 217,000 2,765 849,008
27 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
28 22plinkster 70,151 97,025 573,000 17,474 757,650
29 Polenar Tactical 188,395 66,306 478,000 2,748 735,449
30 Warrior Poet Society 34,979 107,680 566,000 3,246 711,905
31 Tac Tissy 552,209 43,137 11,300 3,010 609,656
32 Janna Reeves – MissBattleBorn 428,136 68,190 23,800 938 521,064
33 Pat Macnamara TMACS inc 83,361 328,279 98,800 3,720 514,160
34 Mike Knockoutlights 218,710 294,827 n/a 5 513,542
35 Tactical Rifleman 11,179 32,013 451,000 3,984 498,176
36 Michelle Viscussi 387,735 94,304 6,770 9,225 498,034
37 True Exoduos – Baret/Parker Fawbush 71,334 369,528 46,700 n/a 487,562
38 Lea “Speed6” leaspeed6 96,630 339,780 31,000 457 467,867
39 Charissa Littlejohn 59,765 387,226 1,410 5,681 454,082
40 Kirsten Joy Weiss 112,042 50,889 277,000 4,971 444,902

Top 40 Most Influential Gun Industry Influencers on Facebook Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
2 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
3 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
4 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
5 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
6 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
7 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
8 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
9 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
10 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
11 Tac
Tissy
552,209 43,137 11,300 3,010 609,656
12 The
Gun Collective
543,610 85,633 217,000 2,765 849,008
13 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
14 Janna
Reeves – MissBattleBorn
428,136 68,190 23,800 938 521,064
15 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
16 Dene
Adams
391,501 27,409 3,620 1,354 423,884
17 Michelle
Viscussi
387,735 94,304 6,770 9,225 498,034
18 Chris
Costa
267,254 157,623 4,210 5,504 434,591
19 Taran
Butler
264,542 523,909 178,000 8,635 975,086
20 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
21 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
22 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
23 Mike
Knockoutlights
218,710 294,827 5 513,542
24 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
25 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
26 Polenar
Tactical
188,395 66,306 478,000 2,748 735,449
27 Thunder
Ranch Inc
173,044 101,894 136,000 410,938
28 Craig
Sawman Sawyer
171,597 8,177 38,400 104,399 322,573
29 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
30 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
31 Julie
Golob
130,676 37,158 24,100 28,969 220,903
32 Drew
Hopkins
124,368 176,165 581,000 881,533
33 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
34 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
35 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
36 Cheyenne
Dalton
104,031 85,495 2,230 920 192,676
37 Lea
“Speed6” leaspeed6
96,630 339,780 31,000 457 467,867
38 Lena
Miculek
94,324 143,492 2,352 240,168
39 James
Yeager
93,184 53,134 74,300 5,586 226,204
40 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160

Top 40 Most Influential Gun Industry Influencers on Instagram Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
2 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
3 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
4 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
5 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
6 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
7 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
8 Taran
Butler
264,542 523,909 178,000 8,635 975,086
9 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
10 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
11 Charissa
Littlejohn
59,765 387,226 1,410 5,681 454,082
12 True
Exoduos – Baret/Parker Fawbush
71,334 369,528 46,700 487,562
13 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
14 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
15 Lea
“Speed6” leaspeed6
96,630 339,780 31,000 457 467,867
16 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
17 Real
Dirty Harry
323,276 1,570 324,846
18 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
19 Crispy11B 18,077 298,963 23,500 16,238 356,778
20 Mike
Knockoutlights
218,710 294,827 5 513,542
21 Garand
Thumb
76,139 288,531 562,000 1,922 928,592
22 Mike
Glover Fieldcraft Survival
38,046 221,166 77,600 1,921 338,733
23 The
Gatman
587 202,602 113 203,302
24 Drew
Hopkins
124,368 176,165 581,000 881,533
25 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
26 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
27 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
28 Chris
Costa
267,254 157,623 4,210 5,504 434,591
29 Dom
Raso
52,740 149,586 15,300 14,032 231,658
30 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
31 Lena
Miculek
94,324 143,492 2,352 240,168
32 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
33 Kawa
Mawlayee 2alpha2quit
11,305 132,449 2,450 212 146,416
34 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
35 sootch_00 81,946 119,837 917,000 24,391 1,143,174
36 Lidia
Porter lidport
17,723 117,968 995 136,686
37 Aaron
Cowan Sage Dynamics
42,962 113,746 88,600 2,335 247,643
38 Warrior
Poet Society
34,979 107,680 566,000 3,246 711,905
39 Don
Enrico Majillo milspec_mojo
107,637 14,300 121,937
40 BulletSlinger 4,623 103,501 2 24 108,150

Top 40 Most Influential Gun Industry Influencers on Youtube Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
2 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
3 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
4 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
5 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
6 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
7 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
8 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
9 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
10 sootch_00 81,946 119,837 917,000 24,391 1,143,174
11 Nutnfancy 22,955 6,582 810,000 35,551 875,088
12 Andrew
Boetjer GY6vids
78,301 59,130 780,000 2,142 919,573
13 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
14 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
15 Drew
Hopkins
124,368 176,165 581,000 881,533
16 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
17 22plinkster 70,151 97,025 573,000 17,474 757,650
18 Warrior
Poet Society
34,979 107,680 566,000 3,246 711,905
19 Garand
Thumb
76,139 288,531 562,000 1,922 928,592
20 Polenar
Tactical
188,395 66,306 478,000 2,748 735,449
21 Tactical
Rifleman
11,179 32,013 451,000 3,984 498,176
22 Paul
Harrell
389,000 389,000
23 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
24 Yankee
Marshall
25,348 39,192 329,000 5,800 399,340
25 Brandon
Herrera The AK Guy
4,353 9,551 298,000 718 312,622
26 InRange
TV
30,334 20,400 290,000 4,543 345,277
27 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
28 The
Gun Collective
543,610 85,633 217,000 2,765 849,008
29 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
30 VSO
Gun Channel
15,952 14,350 206,000 919 237,221
31 Travis
Haley
44,504 102,806 186,000 2,983 336,293
32 Taran
Butler
264,542 523,909 178,000 8,635 975,086
33 Reid
Henrichs of Valor Ridge
30,942 176,000 444 207,386
34 Thunder
Ranch Inc
173,044 101,894 136,000 410,938
35 Mickey
Schuch Carry Trainer
12,146 79,225 113,000 3,325 207,696
36 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
37 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
38 Aaron
Cowan Sage Dynamics
42,962 113,746 88,600 2,335 247,643
39 Clint
Emerson 100 Deadly Skills
12,913 68,740 87,200 6,178 175,031
40 Mike
Glover Fieldcraft Survival
38,046 221,166 77,600 1,921 338,733

Top 40 Most Influential Gun Industry Influencers on Twitter Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
2 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
3 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
4 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
5 Craig
Sawman Sawyer
171,597 8,177 38,400 104,399 322,573
6 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
7 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
8 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
9 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
10 Nutnfancy 22,955 6,582 810,000 35,551 875,088
11 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
12 Julie
Golob
130,676 37,158 24,100 28,969 220,903
13 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
14 sootch_00 81,946 119,837 917,000 24,391 1,143,174
15 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
16 22plinkster 70,151 97,025 573,000 17,474 757,650
17 Crispy11B 18,077 298,963 23,500 16,238 356,778
18 Dom
Raso
52,740 149,586 15,300 14,032 231,658
19 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
20 Michelle
Viscussi
387,735 94,304 6,770 9,225 498,034
21 Taran
Butler
264,542 523,909 178,000 8,635 975,086
22 Chris
Mark McKinley
39,923 7,540 8,516 55,979
23 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
24 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
25 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
26 Clint
Emerson 100 Deadly Skills
12,913 68,740 87,200 6,178 175,031
27 Yankee
Marshall
25,348 39,192 329,000 5,800 399,340
28 Charissa
Littlejohn
59,765 387,226 1,410 5,681 454,082
29 James
Yeager
93,184 53,134 74,300 5,586 226,204
30 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
31 Chris
Costa
267,254 157,623 4,210 5,504 434,591
32 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
33 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
34 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
35 InRange
TV
30,334 20,400 290,000 4,543 345,277
36 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
37 Amy
Robbins theamyrobbins
1,446 29,495 465 4,247 35,653
38 Tactical
Rifleman
11,179 32,013 451,000 3,984 498,176
39 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
40 Mickey
Schuch Carry Trainer
12,146 79,225 113,000 3,325 207,696s

Most Influential Gun Industry Influencers 2019

This year algorithm changes at Facebook, Instagram and YouTube dramatically reduced organic reach even further than last year. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their problems, many cannot pay the big three social media sites for advertising due to their liberal terms and conditions which ban the sale or advertising of guns and most gun parts on their platforms. For this reason, it has become more important than ever for Gun Businesses to turn to their only solution; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is essentially social media celebrity endorsement and product placement. In the past, companies paid radio disc jockeys to do LIVE endorsement commercials about a product they use or believe in, or they paid production companies to include product placement in TV Shows and Movies. Today that strategy works better than ever with some social media celebs having over a million fans or followers. Now you have to take into account the algorithm reducing their post reach to somewhere between 3% to 7% of their fan base when you estimate value at a Cost Per Thousand (CPM) reached. But just like a radio stations, the goal is to have frequency of message. A single radio commercial does not reach the whole radio station audience. Likewise, a single TV Commercial never reaches the whole TV station audience, not even the Super Bowl.. Much the same way, businesses are contracting with Influencers to build and maintain ongoing campaigns that over time will reach all or most of the influencers audience with the key being frequency of message and branding.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures, stories and videos (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.  HOWEVER, it should be noted that NOT ALL influencers on this list are paid by companies to advertise their gear.  Some of the influencers on this list have chosen to be supported by their fans instead of being paid by companies for reviews of their products.

We have used our huge social media network to pole gun owners and asked them to nominate the Gun Industry Influencers the TRUST Most. Trust is a major factor. A large following is nothing if the fans do not trust what the influencer says. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were then filtered by the following criteria;

  • Did this social media have a front man/women?
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)?
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2019 at which time the numbers will become official until 2020. If the adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 396,569 825,000 6,300,000 101,000 7,622,569
2 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
3 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
4 Mat Best Mbest11x 1,593,051 646,000 906,000 40,700 3,185,751
5 Iraq Vet 8888 844,235 43,800 2,000,000 32,100 2,920,135
6 Colion Noir 599,517 459,000 805,000 137,000 2,000,517
7 Jerry Miculek 641,567 107,000 857,000 n/a 1,605,567
8 Instructor Zero 946,125 333,000 258,000 6,770 1,543,895
9 Militrary Arms Channel 387,821 237,000 881,000 32,400 1,538,221
10 Tactical Shit TJ Kirgin aka Sig Glockincolt 979,761 435,032 60,371 4,885 1,480,049
11 Funker Tactical 363,371 27,800 954,000 8,161 1,353,332
12 Tony Sentmanat Real World Tactical 224,322 1,000,000 74,000 n/a 1,298,322
13 Tim Kennedy Sheepdog Response 387,072 559,000 7,600 208,000 1,161,672
14 Gun Jesus – Forgotten Weapons 95,466 30,500 1,000,000 9,402 1,135,368
15 Larry Vickers 228,425 154,000 638,000 20,000 1,040,425
16 sootch_00 76,126 96,100 767,000 21,100 960,326
18 dakota Meyer 590,121 225,000 28,000 101,000 944,121
17 The Firearm Blog 212,751 38,400 577,000 66,600 894,751
19 The Man Spot 355,842 459,000 57,000 3,418 875,260
20 Andrew GY6 Vids 80,958 62,200 718,000 2,317 863,475
21 Nutnfancy 22,563 6,193 784,000 35,600 848,356
22 The Gun Collective 513,049 69,300 163,000 1,743 747,092
23 alex_zedra 118,276 555,000 6,600 16,000 695,876
24 22plinkster 62,363 78,300 525,000 15,800 681,463
25 Tac Tissy 564,956 44,300 11,000 3,067 623,323
26 Polenar Tactical 176,060 52,500 383,000 2,600 614,160
27 Lucas Botkin Trexarms 100,716 183,000 289,000 2,557 575,273
28 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
29 Janna Reeves – MissBattleBorn 437,931 71,200 24,208 944 534,283
30 Garand Thumb 38,091 160,000 329,000 625 527,716
31 michelle viscusi 395,538 91,800 6,940 9,296 503,574
32 Taran Butler 161,479 259,000 78,000 2,037 500,516
33 True Exoduos – Baret/Parker Fawbush 66,546 340,000 40,000 n/a 446,546
34 Charissa Littlejohn 59,688 372,000 1,100 5,629 438,417
35 Dene Adams 365,335 21,600 2,900 1,281 391,116
36 Travis Haley 153,305 53,900 172,000 445 379,650
37 warriorpoetsociety 21,219 61,600 295,000 377,819
38 Lea “Speed6” 89,861 282,000 293 372,154
39 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
40 Yankee Marshall 24,262 35,100 300,000 5,005 364,367

Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
2 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
3 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
4 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
5 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
6 Jerry
Miculek
641,567 107,000 857,000 1,605,567
7 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
8 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
9 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
10 Tac
Tissy
564,956 44,300 11,000 3,067 623,323
11 The
Gun Collective
513,049 69,300 163,000 1,743 747,092
12 Janna
Reeves – MissBattleBorn
437,931 71,200 24,208 944 534,283
13 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
14 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
15 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
16 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
17 Dene
Adams
365,335 21,600 2,900 1,281 391,116
18 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
19 The
Man Spot
355,842 459,000 57,000 3,418 875,260
20 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
21 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
22 Chris
Costa
218,058 145,000 363,058
23 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
24 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
25 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
26 Craig
Sawman Sawyer
171,386 37,000 88,200 296,586
27 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
28 Taran
Butler
161,479 259,000 78,000 2,037 500,516
29 Travis
Haley
153,305 53,900 172,000 445 379,650
30 TopGunTori 141,459 111,000 7,100 8,825 268,384
31 Julie
Golob
131,758 34,600 21,000 28,800 216,158
32 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
33 alex_zedra 118,276 555,000 6,600 16,000 695,876
34 Mike
Knockoutlights
118,080 224,000 342,080
35 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
36 Cheyenne
Dalton
106,143 79,500 1,800 1,010 188,453
37 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
38 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
39 James
Yeager
93,109 47,300 53,000 5,486 198,895
40 Lea
“Speed6”
89,861 282,000 293 372,154

Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
2 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
3 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
4 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
5 alex_zedra 118,276 555,000 6,600 16,000 695,876
6 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
7 The
Man Spot
355,842 459,000 57,000 3,418 875,260
8 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
9 Charissa
Littlejohn
59,688 372,000 1,100 5,629 438,417
10 True
Exoduos – Baret/Parker Fawbush
66,546 340,000 40,000 446,546
11 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
12 Lea
“Speed6”
89,861 282,000 293 372,154
13 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
14 Taran
Butler
161,479 259,000 78,000 2,037 500,516
15 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
16 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
18 Mike
Knockoutlights
118,080 224,000 342,080
17 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
19 Garand
Thumb
38,091 160,000 329,000 625 527,716
20 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
21 Chris
Costa
218,058 145,000 363,058
22 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
23 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
24 Dom
Rasso
43,795 128,000 15,000 186,795
25 Kawa
Mawalayee 2Alpha2quit
3,590 122,000 1,700 45 127,335
26 Lena
Miculek
80,923 118,000 1,437 200,360
27 Pat
Macnamara TMACS inc
25,704 115,000 40,000 1,302 182,006
28 TopGunTori 141,459 111,000 7,100 8,825 268,384
29 Jerry
Miculek
641,567 107,000 857,000 1,605,567
30 Aaron
Cowan Sage Dynamics
40,872 99,400 61,000 1,875 203,147
31 sootch_00 76,126 96,100 767,000 21,100 960,326
32 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
33 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
34 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
35 Cheyenne
Dalton
106,143 79,500 1,800 1,010 188,453
36 jadestruck 14,119 79,100 856 94,075
37 22plinkster 62,363 78,300 525,000 15,800 681,463
38 Janna
Reeves – MissBattleBorn
437,931 71,200 24,208 944 534,283
39 Michey
Schuch Carry Trainer
10,643 71,200 43,000 124,843
40 courses_of_action 5,148 69,400 225 74,773

Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
2 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
3 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
4 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
5 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
6 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
7 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
8 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
9 Jerry
Miculek
641,567 107,000 857,000 1,605,567
10 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
11 Nutnfancy 22,563 6,193 784,000 35,600 848,356
12 sootch_00 76,126 96,100 767,000 21,100 960,326
13 Andrew
GY6 Vids
80,958 62,200 718,000 2,317 863,475
14 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
15 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
16 22plinkster 62,363 78,300 525,000 15,800 681,463
18 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
17 Garand
Thumb
38,091 160,000 329,000 625 527,716
19 Yankee
Marshall
24,262 35,100 300,000 5,005 364,367
20 Tactical
Rifleman
7,098 17,500 298,000 3,743 326,341
21 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
22 warriorpoetsociety 21,219 61,600 295,000 377,819
23 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
24 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
25 inrangetv 24,646 11,100 216,000 3,572 255,318
26 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
27 vso_gun_channel 15,573 10,900 184,000 813 211,286
28 Travis
Haley
153,305 53,900 172,000 445 379,650
29 The
Gun Collective
513,049 69,300 163,000 1,743 747,092
30 akoperatorsunionlocal4774 83,097 63,600 160,000 306,697
31 tacticaltoolbox 18,584 35,700 142,000 44 196,328
32 Reid
Henrichs of Valor Ridge
28,725 118,000 288 147,013
33 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
34 Taran
Butler
161,479 259,000 78,000 2,037 500,516
35 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
36 Clint
Emmerson 100 Deadly Skills
7,123 36,800 65,000 3,367 112,290
37 Bigshoooterist
Military T&E
83,788 1,136 65,000 149,924
38 Aaron
Cowan Sage Dynamics
40,872 99,400 61,000 1,875 203,147
39 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
40 The
Man Spot
355,842 459,000 57,000 3,418 875,260

Top 40 Most Influential Gun Industry Influencers on Twitter Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
2 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
3 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
4 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
5 Craig
Sawman Sawyer
171,386 37,000 88,200 296,586
6 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
7 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
8 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
9 Nutnfancy 22,563 6,193 784,000 35,600 848,356
10 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
11 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
12 Julie
Golob
131,758 34,600 21,000 28,800 216,158
13 sootch_00 76,126 96,100 767,000 21,100 960,326
14 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
15 alex_zedra 118,276 555,000 6,600 16,000 695,876
16 22plinkster 62,363 78,300 525,000 15,800 681,463
18 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
17 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
19 TopGunTori 141,459 111,000 7,100 8,825 268,384
20 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
21 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
22 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
23 Charissa
Littlejohn
59,688 372,000 1,100 5,629 438,417
24 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
25 James
Yeager
93,109 47,300 53,000 5,486 198,895
26 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
27 Yankee
Marshall
24,262 35,100 300,000 5,005 364,367
28 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
29 Amy
Robbins theamyrobbins
3,223 28,900 87 3,839 36,049
30 Tactical
Rifleman
7,098 17,500 298,000 3,743 326,341
31 inrangetv 24,646 11,100 216,000 3,572 255,318
32 The
Man Spot
355,842 459,000 57,000 3,418 875,260
33 Clint
Emmerson 100 Deadly Skills
7,123 36,800 65,000 3,367 112,290
34 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
35 Tac
Tissy
564,956 44,300 11,000 3,067 623,323
36 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
37 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
38 Andrew
GY6 Vids
80,958 62,200 718,000 2,317 863,475
39 JJracaza 24,632 62,000 2,133 88,765
40 sobtactical
John ‘Shrek’ McPhee
64,348 50,000 6,500 2,099 122,947

Shopify Deadline has Firearm Industry Retailers Scrambling to find an Alternative E-commerce Solution

Fortunately there are Robust e Commerce platforms that don’t care what you sell

Last Week Shopify has shown their true anti second amendment colors when they updated their AUP (Acceptable Use policy) more specifically the”Restricted Items” in regards to firearms and firearms related parts. Now they have finally released the deadline! The changes basically copy California’s strict gun laws. Hundreds if not thousands within the firearms industry are being forced to find new E-commerce solutions. While some businesses websites have been untouched some have already been shut down even though it clearly violates their contract. “The firearms industry is under an unprecedented attack from the leading facilitators of interstate commerce that deny legitimate firearm businesses access to important structural supports of modern business.” Counsel for Franklin Armory®, Jason Davis, stated. Businesses within the firearms industry whose products fall under the restricted items list have until December 31st to be within compliance of the updated AUP or stand to lose everything!

Many were notified via email with a message similar to this one.

We have provided a copy of Shopify’s recently updated policy below;

“Restricted Items” means:

 Certain Firearms
  • an automatic firearm that has not been rendered inoperable
  • a semi-automatic firearm that has the capacity to accept a detachable magazine, with one or more of the following items:
    • magazine capable of accepting more than 10 rounds
    • bump stock
    • rapid fire trigger activator or trigger crank
    • barrel shroud
    • thumb hole stock
    • threaded barrel capable of accepting a flash suppressor, sound suppressor or silencer
    • grenade or rocket launcher
    • flash suppressor, sound suppressor or silencer
    • pistol grip (or in the case of a pistol, a second pistol grip)
    • forward pistol grip
  • a semi-automatic firearm that has a fixed magazine with the capacity to accept more than 10 rounds
  • firearms without serial numbers
  • ghost guns and 3D printed guns, including blueprints for such guns
  • any part, component or kit for any firearm or gun listed above

Certain Firearm Parts

  • 80% or unfinished lower receivers
  • magazine capable of accepting more than 10 rounds
  • bump stock
  • grenade or rocket launcher
  • pistol grip (or in the case of a pistol, a second pistol grip)
  • forward pistol grip
  • barrel shroud*
  • thumbhole stock*
  • threaded barrel capable of accepting a flash suppressor, sound suppressor or silencer*
  • flash suppressor, sound suppressor or silencer*
  • rapid fire trigger activator or trigger crank
  • any part, component or kit for a firearm part or including a firearm part listed above

*only if for use with a semi-automatic firearm

Many businesses who used Shopify took to social media to spread the word. With companies such as Spikes Tactical posting to their Facebook page.

And Mr. Wilson of Defense Distributed.

According to Cole Leleux, general manager of Spike’s Tactical, “This decision will have significant ramifications to our business and should concern every online retailer and Second Amendment supporter,” . Leleux also added, “We have invested more than $100,000 in the development of our Shopify store, which will disappear once these policies go into effect,” and herein lies the problem many in the industry have dumped thousands if not hundreds of thousands into Shopify’s proprietary system all of their information cannot simply be transfered to a new e-commerce system and will most likely be lost.

So is there a solution? Ultimately, Yes! Companies have the option to move to other E-commerce Platforms such as Magento or WordPress’s WooCommerce. Both E-commerce platforms are open source and offer one advantage that Shopify has done away with. They are Pro-Everything when it comes to products!

WordPress’s platform WooCommerce is meant for the smaller stores with hundreds of SKUs or less. However, It can add unlimited products and users, and take unlimited orders. They allow their users to sell anything from physical products and digital downloads to subscriptions, content and even appointments! as mentioned before WooCommerce is open source and HIGHLY customizable.

Magento is also an open source E-commerce platform owned by eBay that is also believes that their clientele should be able to sell anything. It is geared to larger businesses with hundreds, thousands, or even tens of thousands of SKUs. Magento offers it users the unlimited ability to customize and has great features such as B2B commerce which allows business to purchase direct from vendors with self-serve information as well as being able to aid with global expansion!

We at DangerCloseGroup are ready with our Magento developers and designers on staff to help YOU with this MASSIVE undertaking. If you are interested in switching to Magento or the WordPress Platform call now before it is too late!

 

TJ Kirgin aka Sig Glockncolt
Danger Close Media Group CEO | dangerclosegroup.com
Tactical Shit CEO | shop.tacticalshit.com
Cell 314-581-2408
Inc500 CEO 2017
St. Louis FAST 50 2018
William Watson
Tactical Shit | Danger Close Group
Check out our options click here

Email: William@anchormobile.net

Office 636-946-9800 ext 120

Mobile: 314-443-5028

Most Influential Gun Industry Influencers 2018

 

As social medias like Facebook, Instagram and YouTube begin to shut down organic reach and charge higher prices for advertising, many gun manufacturers and gun industry or tactical gear companies are turning to the most effective type of marketing available today; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is today’s new buzz word for Celebrity Endorsement or Product Placement. Much like in the past, companies paid radio disc jockeys to do LIVE endorsement ads about a product they use or believe in, today companies are paying social media celebrities and large social media channels to do pretty much the same thing.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures and video (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.

We have put together the following comprehensive list of Gun Industry Influencers. We asked our fans to nominate influencers. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were solicited on Instagram and Facebook from members of the Danger Close Media Group Network. In choosing the nominees we asked the following questions;

  • Did this social media have a front man/women
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count. For example. Scott Funker owns and runs both Funker Tactical and Funker 530 so the Funker numbers are cumulative. The same goes for an influencer who may have multiple brands on Instagram like Brian Compton aka BC where he runs StrengthPunishes as well as TheBCExperience. In this case both follower counts were added together.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2018 at which time the numbers will become official until 2019. If your adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking.

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328
2 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
3 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
4 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
5 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
6 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
7 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
8 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
9 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
10 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
11 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870
12 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
13 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
14 Nutnfancy 21,000 5,487 734,235 35,800 796,522
15 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
16 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
18 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
17 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
19 The
Man Spot
212,000 378,000 40,480 2,554 633,034
20 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
21 22plinkster 58,000 56,200 437,000 13,200 564,400
22 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
23 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
24 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
25 Travis
Haley
151,000 159,000 155,983 5,158 471,141
26 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
27 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
28 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
29 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
31 Taran
Butler
141,000 167,000 39,083 2,803 349,886
32 Dene
Adams
326,000 17,500 2,032 1,160 346,692
33 Chris
Costa
214,000 110,000 n/a 5,253 329,253
34 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
35 Real
Dirty Harry
n/a 296,000 n/a n/a 296,000
36 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
37 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
38 Julie
Golob
135,000 29,900 17,885 27,800 210,585
39 James
Yeager
144,000 41,400 17,000 5,938 208,338
40 Garand
Thumb
15,000 49,400 138,415 625 203,440

 


Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Funker
Tactical /530 Scott Funker
2,464,000 157,900 2,291,812 16,357 4,930,069
2 Mat
Best Mbest11x
1,526,511 505,000 733,625 26,100 2,791,236
3 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
4 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
5 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
6 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
7 Dakota
Meyer
593,000 128,000 12,000 88,200 821,200
8 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
9 Tac
Tissy
547,000 41,000 10,811 2,091 600,902
10 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
11 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
12 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
13 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
14 Tony
Sentmanat Real World Tactical
332,000 783,000 56,870 n/a 1,171,870
15 Dene
Adams
326,000 17,500 2,032 1,160 346,692
16 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
17 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
18 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
19 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
20 Chris
Costa
214,000 110,000 n/a 5,253 329,253
21 The
Man Spot
212,000 378,000 40,480 2,554 633,034
22 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
23 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
24 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
25 Travis
Haley
151,000 159,000 155,983 5,158 471,141
26 James
Yeager
144,000 41,400 17,000 5,938 208,338
27 Taran
Butler
141,000 167,000 39,083 2,803 349,886
28 Julie
Golob
135,000 29,900 17,885 27,800 210,585
29 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
31 Bigshoooterist
Military T&E
87,000 934 59,702 n/a 147,636
32 Gun Jesus – Forgotten Weapons 78,000 11,900 621,698 5,604 717,202
33 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
34 Cheyenne
Dalton
69,000 67,500 1,300 133 137,933
35 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
36 Lena
Miculek
63,000 68,000 n/a 560 131,560
37 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
38 22plinkster 58,000 56,200 437,000 13,200 564,400
39 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
40 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857

 


Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870
2 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
3 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
4 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
5 The
Man Spot
212,000 378,000 40,480 2,554 633,034
6 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
7 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
8 Tim
Kennedy Sheepdog Response
273,000 320,000 3,525 171,000 767,525
9 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
10 Real
Dirty Harry
n/a 296,000 n/a n/a 296,000
11 Lucas Botkin Trexarms 78,000 217,000 118,838 1,328 415,166
12 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
13 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
14 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
15 Taran
Butler
141,000 167,000 39,083 2,803 349,886
16 Mike
G SOF Survivor
n/a 161,000 n/a n/a 161,000
18 Travis
Haley
151,000 159,000 155,983 5,158 471,141
17 Dom
Rasso
11,709 158,800 13,609 2,148 186,266
19 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
20 The
Gatman
n/a 155,000 n/a 71 155,071
21 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
22 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
23 Lidport n/a 127,000 n/a 989 127,989
24 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
25 Mike
Knockoutlights
28,000 122,000 n/a n/a 150,000
26 Drew
Hopkins
n/a 120,000 n/a n/a 120,000
27 Bulletslinger 4,800 117,000 n/a n/a 121,800
28 Sergeant
& Brad
n/a 116,000 n/a n/a 116,000
29 Pat
Macnamara TMACS inc
23,000 111,000 28,069 1,302 163,371
30 Chris
Costa
214,000 110,000 n/a 5,253 329,253
31 Kawa
Mawalayee 2Alpha2quit
1,100 107,000 1,200 n/a 109,300
32 Brian
Compton The BC Experience & Strength Punishes
105,200 105,200
33 Kristie
O Miss_kristie_o
n/a 91,000 n/a n/a 91,000
34 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
35 John
Napolitano
594 84,000 20 n/a 84,614
36 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
37 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
38 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
39 Lena
Miculek
63,000 68,000 n/a 560 131,560
40 Cheyenne
Dalton
69,000 67,500 1,300 133 137,933
41 Brandon
Nine Banger
n/a 66,100 n/a n/a 66,100

 


Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328
2 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
3 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
4 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
5 Jerry
Miculek
581,000 77,700 737,335 n/a 1,396,035
6 Nutnfancy 21,000 5,487 734,235 35,800 796,522
7 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
8 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
9 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
10 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
11 Colion Noir 474,000 334,000 600,785 90,600 1,499,385
12 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
13 22plinkster 58,000 56,200 437,000 13,200 564,400
14 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
15 Polenar
Tactical
151,000 33,700 286,552 2,476 473,728
16 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
18 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
17 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
19 Travis
Haley
151,000 159,000 155,983 5,158 471,141
20 Garand
Thumb
15,000 49,400 138,415 625 203,440
21 Tactical
Rifleman
1,200 5,525 126,373 2,994 136,092
22 Lucas
Botkin Trexarms
78,000 217,000 118,838 1,328 415,166
23 The
Gun Collective
301,000 56,500 106,836 1,079 465,415
24 Reid
Henrichs of Valor Ridge
27,000 n/a 94,671 203 121,874
25 Bigshoooterist
Military T&E
87,000 934 59,702 n/a 147,636
26 Tony
Sentmanat Real World Tactical
332,000 783,000 56,870 n/a 1,171,870
27 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
28 The
Man Spot
212,000 378,000 40,480 2,554 633,034
29 Taran
Butler
141,000 167,000 39,083 2,803 349,886
30 Aaron
Cowan Sage Dynamics
40,000 90,200 37,000 1,657 168,857
31 True
Exoduos – Baret/Parker Fawbush
64,000 317,000 28,599 n/a 409,599
32 Pat
Macnamara TMACS inc
23,000 111,000 28,069 1,302 163,371
33 Janna
Reeves – MissBattleBorn
459,000 73,000 24,190 971 557,161
34 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
35 Julie
Golob
135,000 29,900 17,885 27,800 210,585
36 James
Yeager
144,000 41,400 17,000 5,938 208,338
37 Dom
Rasso
11,709 158,800 13,609 2,148 186,266
38 Ben
Mookie
12,576 18,100 12,288 586 43,550
39 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
40 Tac
Tissy
547,000 41,000 10,811 2,091 600,902

 


Top 40 Most Influential Gun Industry Influencers on Twitter Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim Kennedy Sheepdog Response 273,000 320,000 3,525 171,000 767,525
2 Colion
Noir
474,000 334,000 600,785 90,600 1,499,385
3 dakota
Meyer
593,000 128,000 12,000 88,200 821,200
4 Demolition
Ranch
277,000 483,000 4,428,828 74,500 5,263,328
5 The
Firearm Blog
207,000 25,900 384,077 60,700 677,677
6 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806
7 Craig
Sawman Sawyer
168,000 28,900 23,000 43,300 263,200
8 Nutnfancy 21,000 5,487 734,235 35,800 796,522
9 Julie
Golob
135,000 29,900 17,885 27,800 210,585
10 Military
Arms Channel
374,000 183,000 649,089 27,000 1,233,089
11 Mat
Best
1,526,511 505,000 733,625 26,100 2,791,236
12 Iraq
Vet 8888
864,000 n/a 1,638,068 26,100 2,528,168
13 Larry
Vickers
230,000 122,000 511,537 18,100 881,637
14 Funker
Tactical /530
2,464,000 157,900 2,291,812 16,357 4,930,069
15 22plinkster 58,000 56,200 437,000 13,200 564,400
16 Michelle
Viscussi
398,000 78,400 7,108 9,400 492,908
18 Chris
Mark McKinley
n/a 44,300 7,400 9,218 60,918
17 Andrew
GY6 Vids
59,000 49,900 653,875 8,605 771,380
19 Instructor
Zero
882,000 216,000 210,066 7,072 1,315,138
20 James
Yeager
144,000 41,400 17,000 5,938 208,338
21 Gun
Jesus – Forgotten Weapons
78,000 11,900 621,698 5,604 717,202
22 Chris
Costa
214,000 110,000 n/a 5,253 329,253
23 Charissa
Littlejohn
49,000 333,000 828 5,159 387,987
24 Travis
Haley
151,000 159,000 155,983 5,158 471,141
25 Jaqcueline
Carrizosa brojaq
124,800 128,000 3,400 4,935 261,135
26 Yankee
Marshall
22,000 32,300 253,776 4,063 312,139
27 Tactical
Shit TJ Kirgin aka Sig Glockincolt
893,940 413,700 55,305 3,785 1,366,730
28 Michey
Schuch Carry Trainer
7,700 55,800 10,014 3,499 77,013
29 Mrgunsngear 115,000 50,900 208,299 3,483 377,682
30 Clint
Emmerson 100 Deadly Skills
5,700 22,000 9,300 3,367 40,367
31 Tactical
Rifleman
1,200 5,525