Most Influential Gun Industry Influencers 2019

This year algorithm changes at Facebook, Instagram and YouTube dramatically reduced organic reach even further than last year. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their problems, many cannot pay the big three social media sites for advertising due to their liberal terms and conditions which ban the sale or advertising of guns and most gun parts on their platforms. For this reason, it has become more important than ever for Gun Businesses to turn to their only solution; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is essentially social media celebrity endorsement and product placement. In the past, companies paid radio disc jockeys to do LIVE endorsement commercials about a product they use or believe in, or they paid production companies to include product placement in TV Shows and Movies. Today that strategy works better than ever with some social media celebs having over a million fans or followers. Now you have to take into account the algorithm reducing their post reach to somewhere between 3% to 7% of their fan base when you estimate value at a Cost Per Thousand (CPM) reached. But just like a radio stations, the goal is to have frequency of message. A single radio commercial does not reach the whole radio station audience. Likewise, a single TV Commercial never reaches the whole TV station audience, not even the Super Bowl.. Much the same way, businesses are contracting with Influencers to build and maintain ongoing campaigns that over time will reach all or most of the influencers audience with the key being frequency of message and branding.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures, stories and videos (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.

We have used our huge social media network to pole gun owners and asked them to nominate the Gun Industry Influencers the TRUST Most. Trust is a major factor. A large following is nothing if the fans do not trust what the influencer says. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were then filtered by the following criteria;

  • Did this social media have a front man/women?
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)?
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2019 at which time the numbers will become official until 2020. If the adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 396,569 825,000 6,300,000 101,000 7,622,569
2 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
3 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
4 Mat Best Mbest11x 1,593,051 646,000 906,000 40,700 3,185,751
5 Iraq Vet 8888 844,235 43,800 2,000,000 32,100 2,920,135
6 Colion Noir 599,517 459,000 805,000 137,000 2,000,517
7 Jerry Miculek 641,567 107,000 857,000 n/a 1,605,567
8 Instructor Zero 946,125 333,000 258,000 6,770 1,543,895
9 Militrary Arms Channel 387,821 237,000 881,000 32,400 1,538,221
10 Tactical Shit TJ Kirgin aka Sig Glockincolt 979,761 435,032 60,371 4,885 1,480,049
11 Funker Tactical 363,371 27,800 954,000 8,161 1,353,332
12 Tony Sentmanat Real World Tactical 224,322 1,000,000 74,000 n/a 1,298,322
13 Tim Kennedy Sheepdog Response 387,072 559,000 7,600 208,000 1,161,672
14 Gun Jesus – Forgotten Weapons 95,466 30,500 1,000,000 9,402 1,135,368
15 Larry Vickers 228,425 154,000 638,000 20,000 1,040,425
16 sootch_00 76,126 96,100 767,000 21,100 960,326
18 dakota Meyer 590,121 225,000 28,000 101,000 944,121
17 The Firearm Blog 212,751 38,400 577,000 66,600 894,751
19 The Man Spot 355,842 459,000 57,000 3,418 875,260
20 Andrew GY6 Vids 80,958 62,200 718,000 2,317 863,475
21 Nutnfancy 22,563 6,193 784,000 35,600 848,356
22 The Gun Collective 513,049 69,300 163,000 1,743 747,092
23 alex_zedra 118,276 555,000 6,600 16,000 695,876
24 22plinkster 62,363 78,300 525,000 15,800 681,463
25 Tac Tissy 564,956 44,300 11,000 3,067 623,323
26 Polenar Tactical 176,060 52,500 383,000 2,600 614,160
27 Lucas Botkin Trexarms 100,716 183,000 289,000 2,557 575,273
28 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
29 Janna Reeves – MissBattleBorn 437,931 71,200 24,208 944 534,283
30 Garand Thumb 38,091 160,000 329,000 625 527,716
31 michelle viscusi 395,538 91,800 6,940 9,296 503,574
32 Taran Butler 161,479 259,000 78,000 2,037 500,516
33 True Exoduos – Baret/Parker Fawbush 66,546 340,000 40,000 n/a 446,546
34 Charissa Littlejohn 59,688 372,000 1,100 5,629 438,417
35 Dene Adams 365,335 21,600 2,900 1,281 391,116
36 Travis Haley 153,305 53,900 172,000 445 379,650
37 warriorpoetsociety 21,219 61,600 295,000 377,819
38 Lea “Speed6” 89,861 282,000 293 372,154
39 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
40 Yankee Marshall 24,262 35,100 300,000 5,005 364,367

Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
2 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
3 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
4 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
5 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
6 Jerry
Miculek
641,567 107,000 857,000 1,605,567
7 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
8 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
9 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
10 Tac
Tissy
564,956 44,300 11,000 3,067 623,323
11 The
Gun Collective
513,049 69,300 163,000 1,743 747,092
12 Janna
Reeves – MissBattleBorn
437,931 71,200 24,208 944 534,283
13 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
14 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
15 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
16 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
17 Dene
Adams
365,335 21,600 2,900 1,281 391,116
18 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
19 The
Man Spot
355,842 459,000 57,000 3,418 875,260
20 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
21 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
22 Chris
Costa
218,058 145,000 363,058
23 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
24 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
25 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
26 Craig
Sawman Sawyer
171,386 37,000 88,200 296,586
27 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
28 Taran
Butler
161,479 259,000 78,000 2,037 500,516
29 Travis
Haley
153,305 53,900 172,000 445 379,650
30 TopGunTori 141,459 111,000 7,100 8,825 268,384
31 Julie
Golob
131,758 34,600 21,000 28,800 216,158
32 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
33 alex_zedra 118,276 555,000 6,600 16,000 695,876
34 Mike
Knockoutlights
118,080 224,000 342,080
35 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
36 Cheyenne
Dalton
106,143 79,500 1,800 1,010 188,453
37 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
38 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
39 James
Yeager
93,109 47,300 53,000 5,486 198,895
40 Lea
“Speed6”
89,861 282,000 293 372,154

Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
2 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
3 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
4 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
5 alex_zedra 118,276 555,000 6,600 16,000 695,876
6 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
7 The
Man Spot
355,842 459,000 57,000 3,418 875,260
8 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
9 Charissa
Littlejohn
59,688 372,000 1,100 5,629 438,417
10 True
Exoduos – Baret/Parker Fawbush
66,546 340,000 40,000 446,546
11 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
12 Lea
“Speed6”
89,861 282,000 293 372,154
13 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
14 Taran
Butler
161,479 259,000 78,000 2,037 500,516
15 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
16 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
18 Mike
Knockoutlights
118,080 224,000 342,080
17 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
19 Garand
Thumb
38,091 160,000 329,000 625 527,716
20 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
21 Chris
Costa
218,058 145,000 363,058
22 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
23 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
24 Dom
Rasso
43,795 128,000 15,000 186,795
25 Kawa
Mawalayee 2Alpha2quit
3,590 122,000 1,700 45 127,335
26 Lena
Miculek
80,923 118,000 1,437 200,360
27 Pat
Macnamara TMACS inc
25,704 115,000 40,000 1,302 182,006
28 TopGunTori 141,459 111,000 7,100 8,825 268,384
29 Jerry
Miculek
641,567 107,000 857,000 1,605,567
30 Aaron
Cowan Sage Dynamics
40,872 99,400 61,000 1,875 203,147
31 sootch_00 76,126 96,100 767,000 21,100 960,326
32 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
33 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
34 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
35 Cheyenne
Dalton
106,143 79,500 1,800 1,010 188,453
36 jadestruck 14,119 79,100 856 94,075
37 22plinkster 62,363 78,300 525,000 15,800 681,463
38 Janna
Reeves – MissBattleBorn
437,931 71,200 24,208 944 534,283
39 Michey
Schuch Carry Trainer
10,643 71,200 43,000 124,843
40 courses_of_action 5,148 69,400 225 74,773

Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
2 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
3 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
4 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
5 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
6 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
7 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
8 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
9 Jerry
Miculek
641,567 107,000 857,000 1,605,567
10 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
11 Nutnfancy 22,563 6,193 784,000 35,600 848,356
12 sootch_00 76,126 96,100 767,000 21,100 960,326
13 Andrew
GY6 Vids
80,958 62,200 718,000 2,317 863,475
14 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
15 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
16 22plinkster 62,363 78,300 525,000 15,800 681,463
18 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
17 Garand
Thumb
38,091 160,000 329,000 625 527,716
19 Yankee
Marshall
24,262 35,100 300,000 5,005 364,367
20 Tactical
Rifleman
7,098 17,500 298,000 3,743 326,341
21 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
22 warriorpoetsociety 21,219 61,600 295,000 377,819
23 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
24 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
25 inrangetv 24,646 11,100 216,000 3,572 255,318
26 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
27 vso_gun_channel 15,573 10,900 184,000 813 211,286
28 Travis
Haley
153,305 53,900 172,000 445 379,650
29 The
Gun Collective
513,049 69,300 163,000 1,743 747,092
30 akoperatorsunionlocal4774 83,097 63,600 160,000 306,697
31 tacticaltoolbox 18,584 35,700 142,000 44 196,328
32 Reid
Henrichs of Valor Ridge
28,725 118,000 288 147,013
33 Thunder
Ranch Inc
169,468 95,500 89,000 353,968
34 Taran
Butler
161,479 259,000 78,000 2,037 500,516
35 Tony
Sentmanat Real World Tactical
224,322 1,000,000 74,000 1,298,322
36 Clint
Emmerson 100 Deadly Skills
7,123 36,800 65,000 3,367 112,290
37 Bigshoooterist
Military T&E
83,788 1,136 65,000 149,924
38 Aaron
Cowan Sage Dynamics
40,872 99,400 61,000 1,875 203,147
39 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
40 The
Man Spot
355,842 459,000 57,000 3,418 875,260

Top 40 Most Influential Gun Industry Influencers on Twitter Today

Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim
Kennedy Sheepdog Response
387,072 559,000 7,600 208,000 1,161,672
2 Colion
Noir
599,517 459,000 805,000 137,000 2,000,517
3 Demolition
Ranch
396,569 825,000 6,300,000 101,000 7,622,569
4 dakota
Meyer
590,121 225,000 28,000 101,000 944,121
5 Craig
Sawman Sawyer
171,386 37,000 88,200 296,586
6 Hickok45 617,585 276,000 3,800,000 66,600 4,760,185
7 The
Firearm Blog
212,751 38,400 577,000 66,600 894,751
8 Mat
Best Mbest11x
1,593,051 646,000 906,000 40,700 3,185,751
9 Nutnfancy 22,563 6,193 784,000 35,600 848,356
10 Militrary
Arms Channel
387,821 237,000 881,000 32,400 1,538,221
11 Iraq
Vet 8888
844,235 43,800 2,000,000 32,100 2,920,135
12 Julie
Golob
131,758 34,600 21,000 28,800 216,158
13 sootch_00 76,126 96,100 767,000 21,100 960,326
14 Larry
Vickers
228,425 154,000 638,000 20,000 1,040,425
15 alex_zedra 118,276 555,000 6,600 16,000 695,876
16 22plinkster 62,363 78,300 525,000 15,800 681,463
18 Gun
Jesus – Forgotten Weapons
95,466 30,500 1,000,000 9,402 1,135,368
17 michelle
viscusi
395,538 91,800 6,940 9,296 503,574
19 TopGunTori 141,459 111,000 7,100 8,825 268,384
20 funker530 2,183,376 136,000 1,600,000 8,627 3,928,003
21 Funker
Tactical
363,371 27,800 954,000 8,161 1,353,332
22 Instructor
Zero
946,125 333,000 258,000 6,770 1,543,895
23 Charissa
Littlejohn
59,688 372,000 1,100 5,629 438,417
24 Mrgunsngear 172,293 83,000 297,000 5,583 557,876
25 James
Yeager
93,109 47,300 53,000 5,486 198,895
26 Jaqcueline
Carrizosa brojaq
122,697 138,000 4,500 5,153 270,350
27 Yankee
Marshall
24,262 35,100 300,000 5,005 364,367
28 Tactical
Shit TJ Kirgin aka Sig Glockincolt
979,761 435,032 60,371 4,885 1,480,049
29 Amy
Robbins theamyrobbins
3,223 28,900 87 3,839 36,049
30 Tactical
Rifleman
7,098 17,500 298,000 3,743 326,341
31 inrangetv 24,646 11,100 216,000 3,572 255,318
32 The
Man Spot
355,842 459,000 57,000 3,418 875,260
33 Clint
Emmerson 100 Deadly Skills
7,123 36,800 65,000 3,367 112,290
34 kirstenjoyweiss 108,288 45,300 211,000 3,270 367,858
35 Tac
Tissy
564,956 44,300 11,000 3,067 623,323
36 Polenar
Tactical
176,060 52,500 383,000 2,600 614,160
37 Lucas
Botkin Trexarms
100,716 183,000 289,000 2,557 575,273
38 Andrew
GY6 Vids
80,958 62,200 718,000 2,317 863,475
39 JJracaza 24,632 62,000 2,133 88,765
40 sobtactical
John ‘Shrek’ McPhee
64,348 50,000 6,500 2,099 122,947