Top 40 Most Influential Gun Industry Influencers 2020

This year saw continued algorithm changes at Facebook, Instagram and YouTube that has dramatically reduced organic reach even further. Gun manufacturers and gun industry or tactical gear companies are already reeling from the “Trump Slump” (a term given to the down firearms economy due to a lack of fear in the marketplace.). To compound their problems, many cannot pay the big three social media sites for advertising due to their liberal terms and conditions which ban the sale or advertising of guns and most gun parts on their platforms. For this reason, it has become more important than ever for Gun Businesses to turn to their only solution; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is essentially social media celebrity endorsement and product placement. In the past, companies paid radio disc jockeys to do LIVE endorsement commercials about a product they use or believe in, or they paid production companies to include product placement in TV Shows and Movies. Today that strategy works better than ever with some social media celebs having over a million fans or followers. Now you have to take into account the algorithm reducing their post reach to somewhere between 3% to 7% of their fan base when you estimate value at a Cost Per Thousand (CPM) reached. But just like a radio stations, the goal is to have frequency of message. A single radio commercial does not reach the whole radio station audience. Likewise, a single TV Commercial never reaches the whole TV station audience, not even the Super Bowl.. Much the same way, businesses are contracting with Influencers to build and maintain ongoing campaigns that over time will reach all or most of the influencers audience with the key being frequency of message and branding.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures, stories and videos (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video. HOWEVER, it should be noted that NOT ALL influencers on this list are paid by companies to advertise their gear. Some of the influencers on this list have chosen to be supported by their fans instead of being paid by companies for reviews of their products.

We have used our huge social media network to pole gun owners and asked them to nominate the Gun Industry Influencers the TRUST Most. Trust is a major factor. A large following is nothing if the fans do not trust what the influencer says. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were then filtered by the following criteria;

  • Did this social media have a front man/women?
  • Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)?
  • Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection (January 2020). It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2020 at which time the numbers will become official until 2021. If the adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking

Top 40 Most Influential Gun Industry Influencers on Social Media Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition Ranch 579,069 1,154,440 7,480,000 123,930 9,337,439
2 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
3 Funker Tactical /530 2,163,450 147,867 1,750,000 8,286 4,069,603
4 Mat Best 1,637,669 815,341 1,180,000 66,049 3,699,059
5 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
6 Colion Noir 1,021,569 592,417 1,180,000 169,371 2,963,357
7 Tactical Shit TJ Kirgin aka Sig Glockincolt 1,849,148 473,590 75,600 4,880 2,403,218
8 Jerry Miculek 661,385 157,695 1,140,000 329 1,959,409
9 Gun Jesus – Forgotten Weapons 117,457 79,158 1,470,000 11,729 1,678,344
10 Instructor Zero 941,021 352,331 210,066 7,083 1,510,501
11 Militrary Arms Channel 400,003 71,809 1,010,000 27,000 1,508,812
12 Tony Sentmanat Real World Tactical 239,567 1,152,160 108,000 193 1,499,920
13 Lucas Botkin Trexarms 124,044 558,443 578,000 4,499 1,264,986
14 Tim Kennedy 146,085 811,511 35,200 252,305 1,245,101
15 Larry Vickers 231,939 173,736 779,000 21,085 1,205,760
16 sootch_00 81,946 119,837 917,000 24,391 1,143,174
17 Dakota Meyer 601,138 315,154 45,100 113,894 1,075,286
18 The Man Spot 516,343 482,056 62,200 5,564 1,066,163
19 The Firearm Blog 211,853 17,895 739,000 71,554 1,040,302
20 Taran Butler 264,542 523,909 178,000 8,635 975,086
21 Garand Thumb 76,139 288,531 562,000 1,922 928,592
22 Andrew Boetjer GY6vids 78,301 59,130 780,000 2,142 919,573
23 Alex Zedra 204,870 642,056 14,100 40,480 901,506
24 Drew Hopkins 124,368 176,165 581,000 n/a 881,533
25 Nutnfancy 22,955 6,582 810,000 35,551 875,088
26 The Gun Collective 543,610 85,633 217,000 2,765 849,008
27 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
28 22plinkster 70,151 97,025 573,000 17,474 757,650
29 Polenar Tactical 188,395 66,306 478,000 2,748 735,449
30 Warrior Poet Society 34,979 107,680 566,000 3,246 711,905
31 Tac Tissy 552,209 43,137 11,300 3,010 609,656
32 Janna Reeves – MissBattleBorn 428,136 68,190 23,800 938 521,064
33 Pat Macnamara TMACS inc 83,361 328,279 98,800 3,720 514,160
34 Mike Knockoutlights 218,710 294,827 n/a 5 513,542
35 Tactical Rifleman 11,179 32,013 451,000 3,984 498,176
36 Michelle Viscussi 387,735 94,304 6,770 9,225 498,034
37 True Exoduos – Baret/Parker Fawbush 71,334 369,528 46,700 n/a 487,562
38 Lea “Speed6” leaspeed6 96,630 339,780 31,000 457 467,867
39 Charissa Littlejohn 59,765 387,226 1,410 5,681 454,082
40 Kirsten Joy Weiss 112,042 50,889 277,000 4,971 444,902

Top 40 Most Influential Gun Industry Influencers on Facebook Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
2 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
3 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
4 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
5 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
6 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
7 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
8 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
9 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
10 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
11 Tac
Tissy
552,209 43,137 11,300 3,010 609,656
12 The
Gun Collective
543,610 85,633 217,000 2,765 849,008
13 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
14 Janna
Reeves – MissBattleBorn
428,136 68,190 23,800 938 521,064
15 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
16 Dene
Adams
391,501 27,409 3,620 1,354 423,884
17 Michelle
Viscussi
387,735 94,304 6,770 9,225 498,034
18 Chris
Costa
267,254 157,623 4,210 5,504 434,591
19 Taran
Butler
264,542 523,909 178,000 8,635 975,086
20 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
21 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
22 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
23 Mike
Knockoutlights
218,710 294,827 5 513,542
24 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
25 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
26 Polenar
Tactical
188,395 66,306 478,000 2,748 735,449
27 Thunder
Ranch Inc
173,044 101,894 136,000 410,938
28 Craig
Sawman Sawyer
171,597 8,177 38,400 104,399 322,573
29 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
30 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
31 Julie
Golob
130,676 37,158 24,100 28,969 220,903
32 Drew
Hopkins
124,368 176,165 581,000 881,533
33 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
34 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
35 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
36 Cheyenne
Dalton
104,031 85,495 2,230 920 192,676
37 Lea
“Speed6” leaspeed6
96,630 339,780 31,000 457 467,867
38 Lena
Miculek
94,324 143,492 2,352 240,168
39 James
Yeager
93,184 53,134 74,300 5,586 226,204
40 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160

Top 40 Most Influential Gun Industry Influencers on Instagram Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
2 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
3 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
4 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
5 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
6 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
7 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
8 Taran
Butler
264,542 523,909 178,000 8,635 975,086
9 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
10 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
11 Charissa
Littlejohn
59,765 387,226 1,410 5,681 454,082
12 True
Exoduos – Baret/Parker Fawbush
71,334 369,528 46,700 487,562
13 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
14 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
15 Lea
“Speed6” leaspeed6
96,630 339,780 31,000 457 467,867
16 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
17 Real
Dirty Harry
323,276 1,570 324,846
18 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
19 Crispy11B 18,077 298,963 23,500 16,238 356,778
20 Mike
Knockoutlights
218,710 294,827 5 513,542
21 Garand
Thumb
76,139 288,531 562,000 1,922 928,592
22 Mike
Glover Fieldcraft Survival
38,046 221,166 77,600 1,921 338,733
23 The
Gatman
587 202,602 113 203,302
24 Drew
Hopkins
124,368 176,165 581,000 881,533
25 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
26 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
27 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
28 Chris
Costa
267,254 157,623 4,210 5,504 434,591
29 Dom
Raso
52,740 149,586 15,300 14,032 231,658
30 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
31 Lena
Miculek
94,324 143,492 2,352 240,168
32 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
33 Kawa
Mawlayee 2alpha2quit
11,305 132,449 2,450 212 146,416
34 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
35 sootch_00 81,946 119,837 917,000 24,391 1,143,174
36 Lidia
Porter lidport
17,723 117,968 995 136,686
37 Aaron
Cowan Sage Dynamics
42,962 113,746 88,600 2,335 247,643
38 Warrior
Poet Society
34,979 107,680 566,000 3,246 711,905
39 Don
Enrico Majillo milspec_mojo
107,637 14,300 121,937
40 BulletSlinger 4,623 103,501 2 24 108,150

Top 40 Most Influential Gun Industry Influencers on Youtube Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
2 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
3 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
4 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
5 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
6 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
7 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
8 Jerry
Miculek
661,385 157,695 1,140,000 329 1,959,409
9 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
10 sootch_00 81,946 119,837 917,000 24,391 1,143,174
11 Nutnfancy 22,955 6,582 810,000 35,551 875,088
12 Andrew
Boetjer GY6vids
78,301 59,130 780,000 2,142 919,573
13 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
14 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
15 Drew
Hopkins
124,368 176,165 581,000 881,533
16 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
17 22plinkster 70,151 97,025 573,000 17,474 757,650
18 Warrior
Poet Society
34,979 107,680 566,000 3,246 711,905
19 Garand
Thumb
76,139 288,531 562,000 1,922 928,592
20 Polenar
Tactical
188,395 66,306 478,000 2,748 735,449
21 Tactical
Rifleman
11,179 32,013 451,000 3,984 498,176
22 Paul
Harrell
389,000 389,000
23 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
24 Yankee
Marshall
25,348 39,192 329,000 5,800 399,340
25 Brandon
Herrera The AK Guy
4,353 9,551 298,000 718 312,622
26 InRange
TV
30,334 20,400 290,000 4,543 345,277
27 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
28 The
Gun Collective
543,610 85,633 217,000 2,765 849,008
29 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
30 VSO
Gun Channel
15,952 14,350 206,000 919 237,221
31 Travis
Haley
44,504 102,806 186,000 2,983 336,293
32 Taran
Butler
264,542 523,909 178,000 8,635 975,086
33 Reid
Henrichs of Valor Ridge
30,942 176,000 444 207,386
34 Thunder
Ranch Inc
173,044 101,894 136,000 410,938
35 Mickey
Schuch Carry Trainer
12,146 79,225 113,000 3,325 207,696
36 Tony
Sentmanat Real World Tactical
239,567 1,152,160 108,000 193 1,499,920
37 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
38 Aaron
Cowan Sage Dynamics
42,962 113,746 88,600 2,335 247,643
39 Clint
Emerson 100 Deadly Skills
12,913 68,740 87,200 6,178 175,031
40 Mike
Glover Fieldcraft Survival
38,046 221,166 77,600 1,921 338,733

Top 40 Most Influential Gun Industry Influencers on Twitter Today


Scroll Right
Rank Influencer Facebook Instagram Youtube Twitter Total
1 Tim
Kennedy
146,085 811,511 35,200 252,305 1,245,101
2 Colion
Noir
1,021,569 592,417 1,180,000 169,371 2,963,357
3 Demolition
Ranch
579,069 1,154,440 7,480,000 123,930 9,337,439
4 Dakota
Meyer
601,138 315,154 45,100 113,894 1,075,286
5 Craig
Sawman Sawyer
171,597 8,177 38,400 104,399 322,573
6 The
Firearm Blog
211,853 17,895 739,000 71,554 1,040,302
7 Hickok45 631,562 341,550 4,680,000 70,698 5,723,810
8 Mat
Best
1,637,669 815,341 1,180,000 66,049 3,699,059
9 Alex
Zedra
204,870 642,056 14,100 40,480 901,506
10 Nutnfancy 22,955 6,582 810,000 35,551 875,088
11 Iraqveteran8888 827,998 141,638 2,290,000 35,305 3,294,941
12 Julie
Golob
130,676 37,158 24,100 28,969 220,903
13 Militrary
Arms Channel
400,003 71,809 1,010,000 27,000 1,508,812
14 sootch_00 81,946 119,837 917,000 24,391 1,143,174
15 Larry
Vickers
231,939 173,736 779,000 21,085 1,205,760
16 22plinkster 70,151 97,025 573,000 17,474 757,650
17 Crispy11B 18,077 298,963 23,500 16,238 356,778
18 Dom
Raso
52,740 149,586 15,300 14,032 231,658
19 Gun
Jesus – Forgotten Weapons
117,457 79,158 1,470,000 11,729 1,678,344
20 Michelle
Viscussi
387,735 94,304 6,770 9,225 498,034
21 Taran
Butler
264,542 523,909 178,000 8,635 975,086
22 Chris
Mark McKinley
39,923 7,540 8,516 55,979
23 Mrgunsngear 245,093 120,116 388,000 8,357 761,566
24 Funker
Tactical /530
2,163,450 147,867 1,750,000 8,286 4,069,603
25 Instructor
Zero
941,021 352,331 210,066 7,083 1,510,501
26 Clint
Emerson 100 Deadly Skills
12,913 68,740 87,200 6,178 175,031
27 Yankee
Marshall
25,348 39,192 329,000 5,800 399,340
28 Charissa
Littlejohn
59,765 387,226 1,410 5,681 454,082
29 James
Yeager
93,184 53,134 74,300 5,586 226,204
30 The
Man Spot
516,343 482,056 62,200 5,564 1,066,163
31 Chris
Costa
267,254 157,623 4,210 5,504 434,591
32 Jaqcueline
Carrizosa brojaq
136,036 159,726 5,060 5,364 306,186
33 Kirsten
Joy Weiss
112,042 50,889 277,000 4,971 444,902
34 Tactical
Shit TJ Kirgin aka Sig Glockincolt
1,849,148 473,590 75,600 4,880 2,403,218
35 InRange
TV
30,334 20,400 290,000 4,543 345,277
36 Lucas
Botkin Trexarms
124,044 558,443 578,000 4,499 1,264,986
37 Amy
Robbins theamyrobbins
1,446 29,495 465 4,247 35,653
38 Tactical
Rifleman
11,179 32,013 451,000 3,984 498,176
39 Pat
Macnamara TMACS inc
83,361 328,279 98,800 3,720 514,160
40 Mickey
Schuch Carry Trainer
12,146 79,225 113,000 3,325 207,696s

Find out what we can do for your brand

    *Please answer our quiz to make sure you are human

    What is